The Advertising Club, run in its first year by juniors Daisy Cheng and Whitney Peng, strives to teach members about graphic design and advertising, while the leaders continue to educate themselves in those subjects.
Peng started this club because “I want to study advertising in my college years, so I thought it [would] be a good thing to get in contact with this kind of stuff first. Advertising is about communication with other people.” The club now has about 20 members.
Some of their projects have already started appearing around the school. French teacher Kevin Hillman has a nametag on his door drawn by Cheng herself. The club also designed posters to promote the winter concert. Peng also hopes to read Robert Cialdini’s book Influence: The Psychology of Persuasion with the advertising club members.
“It talks about strategies that people use nowadays to seduce you for buying products,” says Peng.
To create the posters and signs, they use programs such as Photoshop, AI, and IMovie. Peng says that “there are people in the club who don’t know how to use Photoshop, and they will come and ask us.” She says that she and Cheng have not yet mastered these programs, and they are still learning, too. The club is all about the learning process; no one has to be a professional graphic designer to be a part of it.
There are also extremely passionate people in the club, who always ask Peng for advice on
their projects. She says “I feel really good having this club established.”
